Adobe Illustrator Tutorials | How To Make Logo Design 01 by SIS

The following graphics show several incorrect uses of the logo:

wrongly colored fonts and leaves
using a different graphic for the leaves
using a different font for the wordmark
adding extra elements
creating similar and confusing logos
Hover the mouse over each graphic to display it's incorrect aspect.

Our Logo Design, Branding & Corporate Identity process:

icon-1Know the Client

The client plays the most important role in the logo creation, primarily because you want to exude their values and what they believe in. It’s important for any professional design company to begin by researching their client then asking detailed questions, learning as much as possible about what they want to deliver through their brand. These elements—that is, their culture, values, and who they are—need to be employed in the logo design itself.
icon-2Know the Customer

The client is only as good as their success, so go to their customer and ask them what they feel the company portrays. After you gather some information, bring it back to the company and ensure everyone is on the same page. Once you are familiar with their audience, you’ll have more ideas to morph into their logo. A gardening company, music streaming business, or town website will all have very different audiences, along with different elements they want to bring to their customers and visitors.
icon-3Know the Competitor

It is just as important for you, the professional, to know and understand the client’s competitor, as it is for the client to know. Just like when you seek out the customer, do the same for the competitor. Ask the client what they know, then do your own research to round it out. You want to know who is already out there and what they are doing, and be sure to set your own ideas apart.
icon-4Know its Use

So when is this logo actually going to be used? The designers need to know how it might be broadcasted. Bilboards, websites, and food trucks will all have different uses and ways that the clients implement the logo. Similarly, the shape and space will differ whether the business is solely online or found on a small piece of merchandise. Online-based companies also might need to utilize different color schemes, or black and white might be preferable for those who often need to photocopy important documents.
icon-5Know Your Craft

When you are quoting your client, barter a timeline if needed. If you know, for success, you need a lengthier time frame in order to get the job done, then tell them that. Likely, unless they are under a very sensitive deadline, they will be happier to have a better outcome and a more detailed logo, then sending it back multiple times because you lacked the time to be thorough enough in the first steps. Though be honest with yourself—each company needs to be prioritized, and you should focus on the task at hand and get the job done efficiently.
icon-6Know Their Needs

The company will likely not know exactly what they want, but know what they want once they see it. After you finish sketching some drafts, present them with about five of your best pieces, and ensure that nothing is similar floating around the market. Don’t add too much detail that will take up time; instead, keep things simple for the client to narrow it down, and then add to it from there.
icon-7Know What to Add

Refining the logo for the company is likely the longest step. It is here where you’ll add the detail, and have the company portrayed the best way possible. You’ll add color and fine details, and you can even test run the new logo—depending on its use—to see how it fares in the “real” world.
icon-3Know How to Market

In some cases, this step might not be necessary, and taken over by the company themselves. But a good designer can make suggestions on what they could add or how they can change it with simple adaptations to make a brand that will last in any situation. For example, a large logo on a restaurant may work well to attract customers, but a smaller version without many frills and just the name of the business may be best for the top of a menu. The website might require a version in the shape of a square, while a billboard might have room for a lot of additional ornamentation.


Questions we frequently get
Are there any mandatory fields that must be filled in the contest details form?
No, there are not. But you should understand that the more details you provide the better the design will be. Include the information about your brand history and its concepts, your personal opinion of the logo needed (preferred fonts, colors, size, etc.), as well as examples of what you like and don’t like. Follow our brief wizard to make sure you don’t miss something really important.
Why should I settle on your service? Does it have any advantages?